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The Wild Sheep Foundation Convention and Sporting Expo better known as “Sheep Show®"  is the premier outdoor and mountain hunting expo. Our exhibit hall features more than 400 exhibits of the finest guides and outfitters from North America and around the globe plus top of the line retailers selling gear, guns, art, taxidermy, jewelry, furs and every other outdoor item you need. 

If you are looking for the most affluent, passionate, dedicated and fun audience to market your outdoor related business to –seriously  look no further.  The people that attend and support the Wild Sheep Foundation are all that and MORE!

Our A2Z online map program is an intuitive program that not only allows you choose your booth space, but has features that will allow you to create your personal Ebooth Profile. You will also have the option of upgrading that profile for enhanced marketing features that include press releases, show specials, banner ads and even videos.

If you are interested in exhibiting at the "Sheep Show®" contact the Wild Sheep Foundation at 406.404.8757 or email

2021 Exhibitor Booth Application
Download the 2020 schedule here
Booth Prices
One (1) booth (10’x10’): $1,800
Two (2) booths (10’x 20’): $3,150
Three (3) or more: $1,500/booth

Exhibit Hall Open to the Public:
Thursday, January 16 - Saturday, January 18

Opening Exhibit/Donor Party:
The evening of Wednesday, January 15

Expo Hours
Thursday: 10 am - 5 pm (Exhibits must be set by 9 am)
Friday: 10 am - 5 pm
Saturday: 9 am - 5 pm

Hall Open for Exhibitors
Daily: 8:00 am

Exhibitor Move In
Tuesday, January 14: 8 am - 6 pm
Move in/move out volunteers available: 8 am - 5 pm

Wednesday, January 158 am - 6 pm
Move in/move out volunteers available: 8 am - 5 pm
Exhibitor Move Out
Saturday, January 18:  5 pm - 10 pm
Move in/move out volunteers available: 8 am -?

Sunday, January 19: 8 am - Noon
Move in/move out volunteers available: 8 am -?
Expo Venue
Reno-Sparks Convention Center
4950 South Virginia Street
Reno, NV 89502

Expo Services
GES Exposition Services
Phone: 775-323-7700
101 Panther Drive
Reno, NV 89506

2020 Exhibitor Services Kit


In order to have personalized badges for the upcoming show, please complete the following form and return it no later than December 16th, 2019.

2020 Exhibitor Name Badge

Hotels & Room Reservations

Peppermill Resort Spa Casino - WSF Host Hotel

866.821.9996 or 775.826.2121
Code: AWSF120
Peppermill Registration


Atlantis Casino Resort
800.723.6500 or 775.825.4700
Code: SWSF20
Atlantis Registration


WSF World Headquarters | 412 Pronghorn Trail | Bozeman, MT 59718 USA | Phone: 406.404.8750 (800-OK-FNAWS) | Email:
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