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Sheep Week® 2022
Virtual Experience January 10-15
Sheep Show® in Reno January 13-15

Dear WSF Members and Supporters:

Even before the close of our first-in-class total emersion virtual convention this past January 2021, we began planning for 2022 with our sights set on getting together again in Reno. This coming January we will be hosting our famous Sheep Show®, as well as offering another Virtual Expo for those who could not make the trip in person. 

Our priority is the health and safety of all our attendees, exhibitors, staff, and guests, as well as raising money for wild sheep conservation and having fun. WSF is subject to all state and local health restrictions.  Please check Nevada and Washoe County health requirements ahead of your travel to Reno. We’ll keep you updated as well.

Until then, enjoy your time afield this fall with family and friends; stay safe, and we look forward to seeing you all in Reno and online come January 2022.


Gray N. Thornton
President & CEO



Why Do I Need a Virtual Booth?
You don’t, but in today’s world, it’s just innovative business. 
In 2021, WSF pioneered a new marketing platform for hunting and conservation expos. Those exhibiting partners that took advantage of this new virtual booth option were pleasantly surprised with how easy it was to build and operate a virtual booth. Most notable was the exponentially expanded reach and exposure that virtual offers and the list of leads generated from this online presence. In 2022, WSF will be offering both a traditional in-person exhibit hall and virtual exhibit halls for those thousands of wild sheep enthusiasts that can’t make it to Reno for one reason or another.
Curious? The link below is an exhibitor demo video from the 2021 Sheep Week® virtual expo. Although dated now, with many new options being added for 2022, it will walk you through how this works and what is possible. We sincerely hope you will take advantage of what has already become a sound marketing solution.

If you would like to take advantage of this new and effective marketing tool, please check the Virtual Booth option box on the contract.
As always, we appreciate your support of WSF. I look forward to assisting you and answering any questions you may have.
See you in Reno in 2022!

Keith Balfourd | Director of Marketing & Communications


The Wild Sheep Foundation Convention and Sporting Expo better known as “Sheep Show®  is the premier outdoor and mountain hunting expo. Our exhibit hall features more than 400 exhibits of the finest guides and outfitters from North America and around the globe plus top of the line retailers selling gear, guns, art, taxidermy, jewelry, furs and every other outdoor item you need.

If you are interested in exhibiting at the 2022 Sheep Show contact:
Michelle Bodenheimer - Operations Manager

Exhibitor Contract

Hotels & Room Reservations

Peppermill Resort Spa Casino - WSF Host Hotel

Group Code: AWSF122

Atlantis Casino Resort
Group Code: SWSF22


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