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Dear Sheep Show® Exhibitors,
Thank you for your exceptional and continued support of Wild Sheep Foundation and our annual convention. There have been many ups and downs in our industry over the years, but without question 2020 was certainly one that challenged all of us!
We are grateful to our exhibitors who hung with us and rolled their 2021 deposits to 2022 and especially grateful for those who joined us for something completely new and innovative – our fully immersive Sheep Week® - The Experience virtual show. Our 2021 Sheep Week® was a huge success! We could not have done it without the support of our exhibitors and attendees, so on behalf of the Wild Sheep Foundation, THANK YOU!
We’re looking forward to all of us getting back together in Reno next year for the 2022 Sheep Show® scheduled for January 13th-15th. Attached you will find your 2022 booth application and contract. Please fill this out and return to me at
2022 Exhibitors will be placed in their original 2020 booth locations. If you would like to make changes to your booth space or location, please note that on your contract. If you are a new exhibitor, please list your booth size preferences and I will reach out to let you know what is available. To secure your booth on the 2022 Sheep Show® floor please include your credit card information for your booth deposit. If you participated in the 2021 Virtual Convention you will receive the $450 discount for 2022. This will be applied to your booth total, and you will see the discount on your booth invoice after payment.
With the success of the virtual exhibit halls and chat rooms, we are offering the option to add a virtual booth so your marketing efforts are 24/7. This Virtual Booth option at only $450 is only offered to in-person exhibitors.
Why Do I Need a Virtual Booth?
You don’t, but in today’s world, it’s just innovative business. 
In 2021, WSF pioneered a new marketing platform for hunting and conservation expos. Those exhibiting partners that took advantage of this new virtual booth option were pleasantly surprised with how easy it was to build and operate a virtual booth. Most notable was the exponentially expanded reach and exposure that virtual offers and the list of leads generated from this online presence. In 2022, WSF will be offering both a traditional in-person exhibit hall and virtual exhibit halls for those thousands of wild sheep enthusiasts that can’t make it to Reno for one reason or another.
Curious? The link below is an exhibitor demo video from the 2021 Sheep Week® virtual expo. Although dated now, with many new options being added for 2022, it will walk you through how this works and what is possible. We sincerely hope you will take advantage of what has already become a sound marketing solution.

If you would like to take advantage of this new and effective marketing tool, please check the Virtual Booth option box on the contract.
As always, we appreciate your support of WSF. I look forward to assisting you and answering any questions you may have.
See you in Reno in 2022!

Sam Sposito | Exhibits Manager


The Wild Sheep Foundation Convention and Sporting Expo better known as “Sheep Show®  is the premier outdoor and mountain hunting expo. Our exhibit hall features more than 400 exhibits of the finest guides and outfitters from North America and around the globe plus top of the line retailers selling gear, guns, art, taxidermy, jewelry, furs and every other outdoor item you need.

If you are interested in exhibiting at the 2022 Sheep Show contact:
Sam Sposito - Exhibits Manager

Exhibitor Contract

Virtual Booth Info

Hotels & Room Reservations

Peppermill Resort Spa Casino - WSF Host Hotel

Group Code: AWSF122

Atlantis Casino Resort
Group Code: SWSF22


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