August 3, 2020
Dear Sheep Show® Exhibiting Partner and Sponsor:
You may be wondering, among other things, what the convention season might look like in the early part of 2021. Right now, definitive answers are hard to come by. Planning anything long- or short-term in our pandemic world is all but impossible. As valued members of the Wild Sheep Family, we feel you deserve a realistic look at what lies ahead so you can plan accordingly, even if it’s not shaping up to be what you’re used to seeing.
The Wild Sheep Foundation will host our annual event; we will have our Sheep Week®; it just might not look like our prior events. Sadly, at least with what we are seeing and hearing today, it is unlikely we will be able to come together in one grand expo center and banquet room in Reno as in years past. There is simply no indication that a gathering of our size will be allowed to assemble by mid-January or anytime in the next 6-8 months, masks or no masks.
As the old saying goes, “necessity is the mother of invention.” We’re excited about this opportunity to think outside the box, think bigger, and share the type of events you have come to expect from the Wild Sheep Foundation. After all, we’re sheep and mountain hunters, which makes us all innovators, influencers, and adapters.
To that end, WSF has enlisted some of the brightest minds in the business to bring you the best and most worthwhile and profitable “new” 2021 Sheep Week® imaginable for your business.
We will be corresponding with you again soon, initially with questions followed by further details about what you can expect in 2021. Who knows, we may just be looking at a new series of events and happenings everyone can take part in, benefit from, and enjoy.
Regarding your booth deposit, we will work with you to apply all or part to the new opportunities for 2021 we have under development, roll it over for 2022 in Reno, or refund if that is what you eventually desire.
WSF exists for one purpose, Putting and Keeping Wild Sheep on The Mountain®. It’s not a hobby or a PR campaign. The conservation projects, agencies, and organizations where we direct your monies to advance wild sheep restoration, conservation, and hunting opportunities will not be taking a year off, so our efforts will not take a year off.
Naturally, as this fluid situation changes, we’ll keep you up to date.
Gray N. Thornton
President & CEO Exhibits Manager
If you have any questions or for updates call our Exhibits Manager,
Sam Sposito 406.404.8757 or email
2021 Exhibitor Booth Application
One (1) booth (10’x10’): $1,800
Two (2) booths (10’x 20’): $3,150
Three (3) or more: $1,500/booth
Reno-Sparks Convention Center
4950 South Virginia Street
Reno, NV 89502
GES Exposition Services
101 Panther Drive
Reno, NV 89506