For decades the hunting and conservation community has advocated for and focused, in a variety of ways, and through a variety of organizations, programs and initiatives, on educating the non-hunting majority on the value of hunting to wildlife and habitat conservation. This need is even enshrined in the Wild Sheep Foundation Mission Statement as “...and educate the public and youth on sustainable use and the conservation benefits of hunting...” Have we succeeded? Are we failing? Is this focus still critical to hunting and conservation’s future? If yes, then how do we move the needle on public perception of hunting? How do we shape hearts and minds? What messages work? Which don’t?

Wild Origins Canada Foundation’s Mark Hall and Sheep Fever’s Gray N. Thornton share a passion for telling the story of hunting, conservation, and the sustainable use of wildlife. In this episode Mark shares how Wild Origins is addressing the critical need to reach the moderate middle through story telling that impacts, educates, informs, and challenges thought. Mark also shares the intent of Project Grizzy Balance to restore the sustainable use of grizzly bears, not only in his home province of British Columbia, but through their range for the benefit of the bear and the people living amongst them.

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